anica has been a Tissot brand ambassador since 2005, but when she decided to crossover and run a partial schedule in the NASCAR Nationwide Series during 2010, it provided Tissot a unique opportunity to take the ride with her.

Tissot was the primary sponsor on Danica's #7 JR Motorsports Chevrolet in 2010 for the CampingWorld.com 300 Nationwide race held Oct. 9th at Auto Club Speedway in Fontana, CA., and was also an associate sponsor for her five remaining Nationwide events.

The arrangement with JR Motorsports for the 2012 Nationwide season included a Tissot primary sponsorship at the Kansas Speedway race on October 20th, and an associate sponsor at all of Danica's other races.

he Tissot-sponsored car that Danica drove on October 9, 2010 at Auto Club Speedway was the first ever to feature a mobile bar code activation. Fans could scan in the QR Code located on the hood of the car with their mobile phones - and were taken to a unique mobile site that featured the following content:

• Race Schedule & Lineup
• Danica's Mindset
• Info on JR Motorsports
• Tissot Watch Gallery
• Social Media Links
• Videos & Wallpaper Downloads